Let’s face it home buying has completely changed in recent years. Buyers use the Internet to conduct extensive research and use sites like Zillow to locate properties they are interested in. Successful digital marketing can attract more eyeballs, more offers, and possibly, a higher sales price, bringing top dollar when you sell your property. It’s all about maximizing exposure for your property and hiring an agent with extensive digital marketing experience can make all the difference.
As a homeowner it is crucial that you make a great first impression when your home comes on the market. Having strong curb appeal will go a long way in maximizing your return on investment. A beautiful, turn-key house can create an emotional frenzy for buyers that can create a multiple offer situation. An agent experienced in digital marketing will show off your property using…
- Professional video and photography
- Social Media Posts and paid ads
- Email marketing to an extensive list of buyers
- Blog posts marketed to potential Evergreen area buyers
- YouTube video marketing to an existing subscriber list to attract buyers
Combining the tools listed above with the marketing strategies below, are designed to maximize engagement with potential buyers.
This video above was marketed on YouTube and Facebook and received hundreds of likes and comments and helped attract buyers quickly to schedule showing appointments to view this home.
#1 Eye-catching Professional Photography
Eye-catching, professional photography and video are essential to help a realtor tell the story about your home to potential buyers. These assets are the cornerstone for social media marketing such as Facebook and Instagram, which are powerful marketing tools needed to market your property.
Studies have been conducted that prove that listings that utilize professional photography sell for higher prices, and faster than when amateur photography is used. Buyers conducting online research will be more likely to pass over properties that don’t have attractive and engaging photos.
Professional photographers use high-end equipment and wide angle lenses that help paint your property in the best light. They also have software to correct the light and color to ensure your home looks its best.
Denver Mountain Homes search site reaches thousands of potential buyers each month.
#2 Experienced Digital Marketing Agent
Using a listing agent highly experienced in digital marketing makes all the difference: I have 20+ years of digital marketing experience focused on and promote your property. Denver Mountain Homes listings are viewed 365% more than non Denver Mountain Home listings. This is due to an extensive list of social media assets and buyer email lists that we have built over a period of years to benefit out clients.
#3 Established Social Media Presence
An agent with a large social media following and email list can instantly expose your property to thousands of potential buyers. Our Facebook page has over 5,000 followers that we can use to market your property to. This alone can potentially increase the number of showings to your property.
#4 Virtual Home Tours & Drone Video
Virtual home tours is a great way to help a potential buyer to get a better feel for the layout of your home. This is a tool that is great for separating you from your competition. incorporating drone video is also an essential tool utilized in the storytelling process of engaging potential buyers. It draws the buyer in with dramatic footage, sweeping shots of landscapes, and mountain views. This dramatic effect captures their attention thus setting your listing apart from the competition.
Virtual Home Tours & Drone video + photos help show a properties layout, where it is in a neighborhood as well as nearby mountains.
#5 Home Staging
Staging is the key to success when it comes to photographing residential interiors. Using furniture and stylish accessories that capture the essence of the room can make all the difference.
#6 A Great Listing Video
Having a welcoming listing video that invites the potential buyer into your home is a fantastic way to showcase your home and highlight its best attributes. It gives the user a feel for the flow of the house, size of the rooms and feel for the spaces in a way that still photos cannot convey.
As a homeowner I am sure you can see the value and importance of having an agent represent you who is a digital marketing expert. This is why our team at Denver Mountain Homes utilize these tools and techniques to maximize exposure for your property. Our goal is to leverage our marketing expertise to attract the most buyers, help you sell your property fast and for the most money.
As an Evergreen resident and homeowner, I am a great resource for local information, contractor referrals and guidance. I am a Realtor and Certified Mountain Area Specialist and I pride myself on serving you with efficiency and experience. If you are considering selling and would like a free evaluation of your property contact me and we can start a conversation.
Contact an Evergreen Colorado Real Estate Agent
Shad Philips - Certified Mountain Area Specialist 303-218-6926To learn more about any Evergreen Colorado homes for sale or to receive email notifications when homes are listed for sale in Evergreen Colorado, call 303-218-6926 or contact an Evergreen Colorado REALTOR®.